Aug172009
Forking Over “Spoon-Fed Cinema”
Posted by elliott under obiter dictum
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It’s not my custom to engage in this bloggiest of blog things to do, but I have to give kudos to my old mentor, A.O. Scott, for “Open Wide: Spoon-Fed Cinema,” a sagacious diatribe he published in the New York Times last week. Here’s a taste…
What kind of person constantly demands something new and yet always wants the same thing? A child of course. From toddlerhood we are fluent in the pop-cultural consumerist idiom: Again! More! Another one! . . . Children are ceaselessly demanding, it’s true; but they are also easily satisfied, and this combination of appetite and docility makes the child an ideal moviegoer. But since there are a finite number of literal children out there, with limited disposable income and short attention spans, Hollywood has to make or find new ones. And so the studios have, with increasing vigor and intensity, carried out a program of mass infantilization.
The mostly pedestrian, occasionally enchanting, highly lucrative movies of this summer offer testimony to the success of that program. And the seasonal roster of winners and losers, as defined by box office tea-leaf readers, suggests some additional dividends. Toys, comic books, and familiar fictional characters are a bigger, more reliable draw than movie stars or well-known directors, and are also easier to control.
You can read the full thing here, if you’re hungry enough…